A place brand for Middlesbrough

#BigUpBoro

Take part in our Middlesbrough Perceptions Survey

powered by Typeform

We want to hear how you feel
about your town

Let us capture your vision and stories so together we can build a vibrant narrative for Middlesbrough.

Please adjust your thinking caps to a jaunty angle as we will be facilitating the start of ongoing discussions that start to answer four questions:

  1. What does Middlesbrough do?
  2. Who is Middlesbrough for?
  3. What makes Middlesbrough unique?
  4. What is the future of Middlesbrough?

Community events and workshops

Take part

We will be hosting a series of events and workshops that will help to unlock the value and potential of Middlesbrough by highlighting why it’s special, building on its assets and empowering the people who have an interest in it to do more. These will be announced in due course – please sign up to the mailing list to be notified.

Rules of engagement

We are here to help present the town in all its glory, but we also believe that if a place is strengthening its positive messages it should also acknowledge its problems. A place’s identity and values should be robust enough to address and face up to any negative issues with an honest and balanced outlook, and have the framework in place to counter them with overpowering positive messages.

  • Always looking forward – conversations that focus on the positives not negatives
  • Promote the opportunities – present the negatives as opportunities